Digitain unveils bet editing functionality

(PRESS RELEASE) -- Multi-channel sports betting platform provider Digitain is rolling out a unique bet re-selection tool that brings fresh flexibility to their sportsbook offering.

The Edit My Bet option allows players to turn an existing single or multiple selection into a more sophisticated multi-leg bet, either by adding more selections, or replacing current ones.

This in turn increases anticipation around bigger payouts, while giving players the flexibility to change their mind and react to the latest information or breaking news.

The new tool is set to go live with over 30 partners that Digitain powers with its fully managed sportsbook solution.

Suren Khachatryan, Digitain CEO, said the new offering is sure to prove incredibly popular, particularly with next year's football World Cup on the horizon.

He said, "Sports bettors appreciate that their favorite sports are driven by opinion, and these opinions move and change. With Edit My Bet, we've given them the facility with which to easily adjust, allowing people to even contradict their initial thoughts by swapping out or completely dismissing a previous selection.

"This unique functionality permits players to play up the odds of their singles or multiples as well, paving the way to larger payouts. We feel this will prove particularly prescient when it comes to the needs of the World Cup, as multiple selections are particularly popular during tournaments."

Any bet can be added to a betting opportunity using Edit My Bet, but replacement selections must be of the same odds or higher to existing ones, and such alterations cannot currently be made while any given event is in-play.

The innovation is the latest from Digitain's fully-managed sportsbook platform, which offers odds on 65 different sports, taking in 7,500 leagues, and more than 3,000 betting markets. They also offer over 30,000 live events each month.