Digital Sports Tech signs agreement with Ladbrokes Australia

8 December 2016

(PRESS RELEASE) -- The Australian distributor for Digital Sports Tech, a B2B provider of next generation sports betting solutions, has agreed a deal with Ladbrokes Australia to provide the operator with its unique player proposition betting offering. will be launching Digital Sport Tech's Player Props offering in January, a product which allows customers to create and customize their own bets on player performance across a range of statistics and sports, all in real time.

Ladbrokes will be the second operator in Australia to roll out Player Props, following a successful launch by MadBookie in June who have seen tremendous engagement with the offering.

The Ladbrokes Australia agreement also follows hot on the heels of Digital Sports Tech's successful launch of the product with Coral in the U.K. and Europe last month.

Ari Lewski, executive director of Digital Sports Ltd, said: "We're thrilled to be able to offer our game-changing player proposition betting product to Ladbrokes Australia, one of the most respected operators in the industry.

"We've witnessed first-hand the strong appetite that exists in the Australian market for player related betting opportunities via MadBookie.

"Naturally, we're highly confident that our product, which takes player proposition betting to a whole new level, will prove to be a great success for Ladbrokes and their customer base."

Dean Shannon, CEO of Ladbrokes Australia, said: "We are always focused on offering our players the very best sports betting offering and experience, which is why we have integrated Digital Sports Tech's innovative new Player Props product.

"This product provides us with a meaningful point of difference in the marketplace from our competitors and enables us to further enhance the personalized betting experience that we continually strive to offer our customers."

Player Props is facilitated by a unique proprietary and patent-pending platform and algorithms that analyses each customized bet to generate accurate odds and automatically determine the result.

The sports currently available via the product include football, American football, basketball, Australian Rules Football and rugby league.

Some examples of the bets that customers will be able to create and bet on include:
  • Single player bet: Sergio Aguero to have at least 3 shots on goal against Chelsea (EPL)
  • Combined player bet: LeBron James and Kevin Durant combined to have at least 60 points combined (NBA)
  • Head-to-head bet: Tom Brady to have more passing yards than Drew Brees (NFL)
A major attraction of the Player Props betting platform is the sheer number of player markets that can be made available to users without any extra trading manpower.

Factoring in all the possible bet permutations and combinations, there are more than 1.3 million unique markets available for users to create during a single round of English Premier League matches, and more than 2.3 million in a weekend of NFL.

The wide variety of player markets also means that bettors are far more engaged when watching a match. Rather than waiting for the final score they are focused on key individual moments like a successful pass or tackle, shot or rebound.

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