Doors to 2021 Affiliate Marketing Performance Program now open

19 January 2021

(PRESS RELEASE) -- The Affiliate Marketing Performance Program is a tailored coaching program that is delivered by AffiliateINSIDER founder, Lee-Ann Johnstone. With more than two decades of expertise in affiliate program management and performance marketing Johnstone has created a unique nine week training program that is designed to help affiliate managers get the best out of their affiliate partnerships and drive consistent sales. This one of a kind , and unique coaching program has been specifically curated to assist affiliate managers on any level, learn the latest digital marketing tactics and selling techniques to help them with affiliate recruitment during lockdown.

The importance of training
“In a competitive industry like iGaming, affiliate managers need to understand the best strategies for affiliate recruitment, retention and general sales and lead generation. Therefore I’ve combined more than two decades of expertise into this program and chunked it down to simple 1 hour lessons that students can take away and implement each week along with my 1:1 live implementation and accountability support” said Johnstone.

Affiliate program managers were challenged in 2020 and were required to adapt quickly whilst understanding what the industry around them was doing to pivot. With the extension of physical events not looking very likely In this first part of 2021, without the right skills development and training, affiliate managers could fail to deliver or make use of the digital platforms that are available to build strong lead generation to their programs.

What does AMPP offer?
AMPP is a unique virtual training program , delivered in nine-weekly 1 hour live coaching and training sessions. Each cohort benefits from 1:1 practical training and support to implement what is learned into their own programs during the 9 week period. With weekly accountability sessions delegates can action what is learned each week to start driving immediate results for their programs.

Delegates who take part in the next open AMPP cohort will experience a one-of-a-kind opportunity to learn with industry affiliate marketing expert Lee-Ann Johnstone who was voted as one of the Top 10 most influential women in Affiliate Marketing in iGaming by IGB Affiliate. Lee-Ann is a passionate advocate for supporting the role that affiliate program managers play in our industry, “AMPP exists support the next generation of affiliate program managers to understand exactly how to build a strategy that drives consistent sales, no matter what vertical they operate in.”

Improving Affiliate Account Management - Together
The doors to AMPP are now open and bookings can be made via the website. The first cohort will kick off on Wednesday 27th January. Delegates also gain access to a range of useful guides, detailed insights into how to recruit and engage new affiliates, how to manage commercial negotiations and benefit from a private support network to help them leverage and grow their connections in the iGaming community. The course modules are detailed in the brochure which can be downloaded from the website.

Success for all
Previous 2020 AMPP delegate, Rasmus Ekström from Matching Visions said: “I can honestly say that it is one of the best (if not the best) courses I have attended. The content is very oriented around your needs and what you want to learn. I strongly recommend taking this if you are not 100% sure about or feel uncomfortable doing affiliation and sales."

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