NEW YORK – (PRESS RELEASE) -- eCOGRA (eCommerce and Online
Gambling Regulation and Assurance), the player protection
and standards authority of online gambling, announces the launch of its
much anticipated Global Online Gambler Survey. As of today, millions of
poker and casino players worldwide will be offered the opportunity to have
their say, in what has been widely reported as the largest research
initiative ever undertaken into the behavior and attitudes of online
gamblers.
Covering areas such as poker, casino, player protection, responsible
gambling and luck, the survey will be promoted to players via an
unprecedented show of support from leading software providers, operators
and portals, as well as through eCOGRA's own contact database.
The results are expected to create a better understanding of players'
needs and concerns and to hear directly from players as to what makes
rewarding and safe online gambling experience.
eCOGRA members 888, Microgaming and Ongame, whose software together
handles the majority of the online casino industry's turnover, are
supporting this survey together with many of their operators that have been
awarded the eCOGRA "Play It Safe" seal. In addition, more than 30 top
online gambling portals and other leading operators will promote this
survey through hyperlinks on homepages, and outreach to the online gambling
community.
Andrew Beveridge, CEO, eCOGRA comments, "Our aim all along has been to
maximise participation in this groundbreaking project, one of the largest
of its kind undertaken in any field. Very few players on reputable sites
will remain unaware of the survey in the coming weeks and we would urge
everyone to complete it in full. The results will give gamblers and
organizations a better understanding of how this rapidly expanding industry
has developed and where it might be heading, informing future decisions
that we hope will ultimately lead to a greater improvement of standards
across all aspects of the industry."
Devised by the leading gambling research team from Nottingham Trent
University and supported by the University of Nevada (Las Vegas), the
survey will be supplemented by qualitative focus groups in six of the
industry's major markets - US, UK, Japan, Canada, Germany and Sweden - due
to take place from October.
The resulting 'eCOGRA Global Online Gambler Report' is due to be
launched to the public in January 2007.
"This survey comes at a critical time in the United States," said Frank
Catania, board member of eCOGRA. "By working with two universities that are
experts in this area, we're able to offer online gamblers a chance to
express themselves, and tell us about their experiences with the online
gaming industry."
Players can find the survey at eCOGRA.org/playersurvey and anyone
wishing to promote the survey can contact eCOGRA directly for the
hyperlink.