Element Wave's Mobile Moments goes live

(PRESS RELEASE) -- Element Wave – the multi award-winning, mobile marketing technology and service providers from Ireland – has announced that Mobile Moments – the only Mobile Marketing Automation platform created specifically for the online gaming industry – has gone live.

Element Wave – which works with major brands like bwin.party and Betsson – has developed Mobile Moments to tackle the increasing problem of mobile player churn for operators.

The new product differs significantly from the original Element Wave push messaging and analytics platform. Mobile Moments delivers automated personalization, giving marketers the power to create compelling data-driven mobile marketing campaigns.

The fully automated solution significantly increases user life-time value through faster mobile player funnel conversion, reduced churn and boosted in-app monetization, resulting in significantly higher mobile revenues for operators.

It enables brands to create individualized in-app journeys that drive users to purchase, harness behavioural data in real-time to deliver personalised content to every app user and features ultra-fast user interaction speeds.

"We are delighted to be able to showcase our new Mobile Moments platform at ICE," said Element Wave CEO Dorothy Creaven. "A huge amount of development has gone into building our core technology. As a result, our customers can now create personalised, automated campaigns that drive users through particular user journeys in real-time, opening up a massive opportunity for in-play betting. It will completely change the way that mobile marketing campaigns are created within the online gaming industry.

"Mobile player churn is a serious issue for operators. They know they need to engage and retain their mobile customers, but until now, there hasn't been one platform on the market that analyses every app session, deposit and bet placed by each and every single one of their mobile players. Mobile Moments not only solves this problem but delivers exciting results to match."

"Element Wave helped Betsson Group with delivering a complex, bespoke integration of mobile push messaging technology," said Betsson Group Head of Mobile Richard Smith. "Their biggest assets are hands on management, knowledge of the industry and mobile marketing expertise, combined with a genuine passion and can do attitude."