Elray Gaming launches new business

NEW YORK -- (PRESS RELASE) -- Elray Resources Inc. (OTCPK:ELRAD), trading as Elray Gaming, announced today that it has launched a new business, The Ruby Experience.

The Ruby Experience is a VIP/Concierge service for high net worth individuals specializing in gaming, nightlife and entertainment. The business is currently operating in Las Vegas, Los Angeles, Miami, New York and Sydney and is already generating revenue.

The Ruby Experience is operated by Ruby Jacenko, experienced in all facets of marketing and a well-known socialite. Ruby will be working closely with one of the most trusted and experienced VIP operators in Las Vegas, Trent Walford, to build the business.

The Ruby Experience was launched due to existing market needs, demand for a professional gaming, nightlife and travel VIP Service. The business has close synergies with all of Elray's current products and will further strengthen the business adding revenues and customers.

The Services will include: VIP Hosted Admission to Nightclubs, Hotel Reservations, Luxury Transportation, Corporate Event Planning, Private Events, Pool Club Hosting and Reservations and the VIP hosting of High Roller Gamblers.

Mr Goodman, CEO of Elray Gaming, stated, "This is an exciting business that will generate valuable revenue for Elray Gaming. The services will be marketed to our large customer database both in the USA, Europe and Asia. Las Vegas has become a popular destination for Asian High Roller clientele and this business is a logical extension offering VIP services in the USA to wealthy clientele. Existing customers as well as all Elray Shareholders will be granted a discounted rate and in some instances Elray will be able to comp shareholders visiting Las Vegas. The business opens the door for Elray to generate revenues in the USA."