Energy Casino adds experienced UK Country Manager

(PRESS RELEASE) -- Energy Casino, the online casino with its own energy drink brand, has reaffirmed its commitment to the U.K. market by recruiting Daniel Hurley as its new UK Country Manager.

Hurley is joining from BetSocial, where he handled the firm's marketing and affiliates. Before that he held roles at GuruPlay, YouWin and Mansion. He will be making his debut for Energy Casino at the London Affiliate Conference from Feb. 4-7 at Olympia London.

The move comes as the Malta-based casino operation looks to step up its penetration of the U.K. gaming market with increased investment and a series of strategic deals designed to support the firm's U.K. affiliate partners.

"We want to demonstrate that we are serious about supporting our partners who deal in U.K. traffic and the recruitment of Daniel to our affiliate team underlines our ambitions," said Energy Casino Marketing Director Marcin Sapinski. "We have plans to invest a lot into the UK during 2016 and have revamped our Affiliate programme to underline this."

"It was a great time to join Energy Casino – they have a great brand and exciting plans," Hurley said. "Above all they want to support their affiliate partners to help them drive business, which is why they are investing in that side of the operation."

Based in Malta, but with a U.K. license, Energy Casino has been both expanding its portfolio and its reach in recent months, with plans to provide more variety to customers and greater assistance to partners. This comes in the form of supplying high quality content to support promotions and other developments that will help drive traffic.

The firm finished off 2015 with a flourish by adding 39 slots and casino games from the well renowned Oryx Gaming portfolio, including titles such as Golden Dunes, Lucky Lady Lea, Fairytale Forest and Tortuga Gold.

The new titles joined existing games from leading providers NetEnt, Microgaming and Greentube.