ENJOY strengthens Italian presence through Marathonbet partnership

(PRESS RELEASE) -- ENJOY, the dynamic iGaming content developer, has strengthened its presence in the Italian market through a new commercial partnership with Marathon Bet, the well-established global operator.

The agreement expands ENJOY's position as it continues its expansion across one of its core European jurisdictions. Through the collaboration, Marathonbet's Italian players now have access to a selection of ENJOY's top-performing slot titles, including Diamond Slam, the popular Hotfire Diamonds and Fire Express series, and the developer’s latest release, Diamond Slam: Xtra Power.

The partnership lays the foundations for a broader rollout of ENJOY's full portfolio, further enhancing the operator's offering with a growing range of premium content.

The deal represents the latest step in ENJOY's growth strategy in Italy, maintaining its momentum and enhancing the reach of its products through alliances with leading operator brands.

Christos Zoulianitis, CCO at ENJOY, said: “Italy remains a key market for ENJOY, and this co-operation with Marathonbet further bolsters our position in a highly competitive regulated environment.

"Marathonbet has built a strong brand and a well-established player base, making it an important strategic partner for us. While our slot portfolio is already live, this agreement creates a platform for the broader rollout of our content and supports our long-term growth ambitions."

Gabriele Girgenti, Head of Gaming and Operations at Marathonbet, added: “Our focus is on providing players with a diverse and high-quality gaming experience, and ENJOY's carefully designed games align well with that objective.

"It has developed a library that combines proven mechanics with strong player engagement, adding incredible value and diversity to our lobby. We look forward to expanding the integration over time and making more of ENJOY's content available to our customers."