Enteractive launches in the US

11 July 2022

(PRESS RELEASE) -- Enteractive, the leader in iGaming reactivation and retention services, has launched client campaigns for the U.S. market, targeting lapsed and non depositing customers with personalized reactivation and retention services for U.S. brands. The launch comes following a period of administrative set up, with licensing agreements in various states including New Jersey, where player reactivation is key to success for brands in a hyper competitive market.

The launch of a dedicated U.S. team consisting of American nationals possessing an implicit knowledge of the U.S. iGaming market is just the first step for Enteractive - the company will open an office in Miami, Florida later this year, with CEO Mikael Hansson moving to the Sunshine State to manage the expansion across the pond.

With native agents servicing each of the global markets in which Enteractive provides reactivation services for clients, the U.S. desk consists of a number of new US employees, ensuring a cultural fit that is essential when contacting U.S. sports betting customers, as well as iCasino players.

Enteractive is the industry leader in player reactivation and retention with more than 13 years experience, being recognized as one of the top revenue generators globally for the iGaming sector. With the US iGaming sector growing quickly as more states legislate for sports betting and iCasino, the company is looking to expand the breadth of customers who will benefit from Enteractive’s unique reactivation and retention services in the U.S. market.

Pedram Padidar, Chief Operating Officer at Enteractive, added: “This marks a major milestone in our expansion to the US market, which we’ve been working towards for the last year or so. We’re getting the ball rolling with our recent launches, and looking forward to scaling rapidly, delivering campaigns for the growing list of interested brands operating in both sportsbook and iCasino in the United States.”

The company will have a presence at this week’s SBC Summit North America, and is excited at the prospect of sharing additional insight on their services with the leading U.S. iGaming brands.

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