Entraction and Income Access establish partnership

4 December 2008

MONTREAL, Quebec -- (PRESS RELEASE) -- A partnership has been established between igaming software provider Entraction and affiliate marketing software provider Income Access. Through this deal, igaming operators who choose the Entraction platform to power their online gaming products will also be able to choose to use the Income Access software to launch and power an affiliate program.

Entraction offers secure digital systems for online poker, bingo, sports betting and casino sites. The company also offers a variety of services, including player support, payment solutions, fraud protection, and site production. By integrating with the Income Access affiliate marketing platform, Entraction's partners will be able to seamlessly leverage affiliate marketing to drive traffic to their portals.

"Our goal is to build upon the software experience of Entraction clients," said Nicky Senyard, CEO of Income Access. "We believe that this partnership will allow Entraction clients to capitalize on the strength of affiliate marketing in the online gaming industry."

The Income Access software currently both powers the Income Access affiliate network and is available for white labeling. Completely brandable and customizable, it provides igaming operators the ability to extend their brand experience to affiliates. In a constant state of development and updated regularly, it features a variety of in-depth tracking reports and marketing tools that help both operators maximize their online marketing campaigns.

"Access to a market leading affiliate system makes Entraction more attractive to established gaming operators that already benefit from affiliate marketing as well as to other partners that want to capitalize on affiliates," said Peter Åström, CEO of Entraction. "The Entraction network is growing very fast, both organically and with new partners joining, and the addition of Income Access software is part of our aim to provide the best products and services to our partners."

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