Epoxy.ai rolls out same-game-parlay personalization

10 August 2023

(PRESS RELEASE) -- Epoxy.ai, the leading AI and ML personalization software provider, is set for the upcoming American Football seasons with the expansion of its personalized picks to incorporate same-game-parlays.

Powered by the supplier’s in-house market-leading software, operator partners will be able to provide bettors with unique and customizable, easy-to-access pre-packaged parlays that can be altered based off players preferences.

The product leverages Epoxy.ai’s recommendations platform and a plethora dynamically generated micro segments based on a wide variety of behavioral and situation factors to deliver these unique parlays.

With the NFL season just a month away, and the College Football campaign starting in just three weeks, the personalized bet picks give operators a unique advantage, as well as the ability to integrate Epoxy.ai’s technology instantly.

Designed to tailor betting experiences, especially in extremely congested betting slates - which often sees 10s of games live at any one time.

It marks a continuation of Epoxy.ai’s sportsbook rollouts, with it recently launching the proprietary SmartPicks product with betParx in June.

“Football season is one of the most exciting times in the sports betting industry, and the rise in prop bets and same-game-parlays has added a whole new dynamic to any given Sunday,” said Jason Angelides, Co-Founder and President at Epoxy.ai. “We’re thrilled to launch our enhanced personalized parlays ahead of the big kick-off, and look forward to enabling fans to find bets that appeal to them with the click of a button, rather than manually trawling through sites to find their ideal bet while preparing for the big game.”

Focused on making every experience unique to the end user, Epoxy.ai’s market-leading AI and machine-learning products put player engagement at its heart, boosting acquisition and retention on a global scale.

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