ESA Gaming adds to Africa presence with multi-country Betway deal

8 April 2024

(PRESS RELEASE) -- ESA Gaming, the innovative games provider, has signed a significant commercial deal with leading global online betting and gaming brand Betway, to bolster its reach across the African continent.

The agreement will see an initial tranche of top-performing content, including Mine and Crash games, go live across key targeted markets, such as Tanzania, Nigeria, Mozambique, Zambia, and Malawi.

The tie-up with the Super Group-owned brand has significantly boosted ESA Gaming’s footprint in Africa.

The continent has emerged as a key target for the provider, with its array of light-weight games proving extremely popular in markets where mobile connectivity speeds may vary wildly.

Thomas Smallwood, Chief Commercial Officer at ESA Gaming, said: “Betway is a brand with a large global presence, and we’re delighted to expand across Africa with this latest partnership.

“Our products have been immensely well received across the continent and we look forward to bringing our games to Betway’s player base.”

Laurence Michel, CEO of Betway in Africa, said: “ESA Gaming’s mobile-friendly portfolio continues to resonate well with players across the continent, and we’re very pleased to launch their top-performing titles to our customers in five of our key markets in Africa, further enhancing our offering with unique and popular content that we know our customers will enjoy the experience of playing.”


Related Links
Betway Site Details
ESA Gaming

FEATURED iGAMING SUPPLIERS
igpixel
mondogaming-srl
Igpixel
Launch your online betting site w/ the latest technologies on IGPIXEL's advanced iGaming platform
Mondogaming SRL
A leading software provider for sportsbook platforms, projected in the B2B and B2C business
casino-city-press
global-gaming-expo-g2e
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Global Gaming Expo (G2E)
The largest gathering of global, commercial and tribal gaming professionals in North America.
casino-web-scripts
Casino Web Scripts
Providing certified casino software & casino games with no monthly fees.Custom development available
Your Guide to 3,577 iGaming Industry Suppliers
ADD YOUR COMPANY   |   ABOUT US     linkedin Twitter Facebook