ESA Gaming takes exciting offering live with BetFlag in Italy

18 April 2023

(PRESS RELEASE) -- ESA Gaming, the games provider, launched its comprehensive EasySwipe portfolio of non-traditional content with BetFlag, significantly boosting its presence in the Italian market.

The supplier’s offering is now available via a direct integration, including sport-themed titles Basketball Mine, Goal Mine and sequel Goal Mine World Edition, as well as ESA Gaming’s debut crash-style game, Rocket Racers.

Offering a total of 15 titles, the lightweight HTML5 mobile-first game family sits in the sportsbook and allows players to easily swipe in and out of open sessions, without disrupting the sports betting experience.

“We are delighted to bring our non-traditional offering to another major Italian operator and see a great partner in BetFlag,” said Thomas Smallwood, Head of Marketing at ESA Gaming. “We have recently expanded our content offering, further strengthening the depth of our portfolio with a selection of 15 games that I’m sure BetFlag’s customers are going to thoroughly enjoy.”

The portfolio creates additional cross-sell opportunities for operators without cannibalization, enabling sportsbooks to increase revenue and player lifetime value, while providing the highest quality content.

The partnership, which sees a launch of nine games, further strengthens ESA Gaming’s position in the Italian market where it has recently taken its content live with major operators, with additional deals to be announced in the coming months.

“ESA Gaming immediately captured our attention with their side games, to the point where we started thinking about a new version of the front-end that could enhance their value even more,” said Laviero Saganeiti, Business Developer at Betflag. “Thanks to them, we reconsidered the usefulness of this offering, which is becoming less of a "side" feature and more of a central part of Betflag's offerings. In general, even the slots and the recent Rocket Racers crash game demonstrate that they are gems that will surely stand out in the lively competition of our industry.”

Related Links
Ranked Online Sportsbooks
Italian Online Gambling
BetFlag Site Details
ESA Gaming

Casino Web Scripts
Providing certified casino software & casino games with no monthly fees.Custom development available
Fully customized iGaming solutions provider, supplying online casino libraries and iGaming products.
Global Gaming Expo (G2E)
The largest gathering of global, commercial and tribal gaming professionals in North America.
AI-based natural language generation solutions for the gaming industry
Fast Offshore
Online Gaming License covers all types: bingo, casino, eSports, lottery, poker, sportsbetting & more
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Mondogaming SRL
A leading software provider for sportsbook platforms, projected in the B2B and B2C business
House Tech Ads
Drive quality casino-gambling traffic to your brand from over 70 countries from our premium assets!
Share & Read other players' reviews! A top player community-driven portal for online casinos.
OCR - Online Casino Reports
Delivers highly targeted casino traffic from over 70 countries! Get your casino listed today at OCR!
Your Guide to 3,456 iGaming Industry Suppliers
ADD YOUR COMPANY   |   ABOUT US     linkedin Twitter Facebook