EveryMatrix agrees to multistate content aggregation deal with betPARX

19 October 2023

(PRESS RELEASE) -- SlotMatrix, part of the EveryMatrix Group, announced a multistate casino aggregation deal with existing U.S. partner betPARX, a mobile casino and sportsbook operator.

SlotMatrix, the iGaming industry’s largest casino aggregator with more than 300 studio partners and 22,500+ games integrations, will provide betPARX with a comprehensive library of the U.S. market’s best-performing games from Tier-1 suppliers, instantly presenting its players with the latest content.

Once live, SlotMatrix will become betPARX’s leading iGaming content aggregator across New Jersey, Michigan and Pennsylvania, further fueling the brand’s growth with cross-product bonusing and gamification tools including bonus spins and tournaments proven to increase reactivation, acquisition and retention and generate outstanding results.

In March this year, EveryMatrix and betPARX signed a deal that saw EveryMatrix distribute content from its own game development studios, Spearhead Studios and Armadillo Studios, via seamless integration with the company’s iGaming Integration Platform, CasinoEngine. SlotMatrix is a product available via CasinoEngine.

EveryMatrix has licenses in New Jersey, Michigan, West Virginia, Ontario in Canada and most recently Connecticut with the regulatory process underway in Pennsylvania.

“I’m happy to announce we have extended our partnership with betPARX to aggregation opening the door to a huge variety of content from leading iGaming suppliers,” said Erik Nyman, President EveryMatrix Americas.

“Once Live EveryMatrix will provide bonus spins, tournaments, leaderboards and jackpot capabilities through our back office for multiple vendors making it one of the most significant product disruptions in U.S. iGaming to date. As a result, we are very confident betPARX will boost its player retention and significantly grow its business using our aggregator SlotMatrix.”

EveryMatrix has secured relationships with several leading operators in the U.S. through SlotMatrix giving brands the opportunity to access the world’s largest library of iGaming content.

“betPARX continuously seek to incorporate well-known, exciting, and highly sought-after game titles to provide an enjoyable user experience for our players,” said Gil Bushkin, Senior Director of Interactive Marketing at betPARX. “EveryMatrix’s capabilities support betPARX’s vision of creating a superior casino app that offers a diverse and captivating gaming experience.”

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