EveryMatrix launches K8 casino in the UK

(PRESS RELEASE) -- EveryMatrix is happy to announce the launch of the K8 casino website into the U.K. K8 is a successful Asian-facing brand and the principal sponsor of Premier League's West Bromwich Albion F.C.

Since its formation in November 2015, UK-K8.com has been one of the leading independent betting and online gaming organizations in the market and an established operator led by a highly-experienced management team.

According to the agreement announced earlier this year during ICE, K8 integrated not only the requested gaming content, but also the payment and affiliate platforms from EveryMatrix. As the UK-K8 brand has been created to respond to all British customers, the site will soon offer multiple sports betting options via EveryMatrix's fully-managed sportsbook solution.

"We are happy to re-launch our brand into the U.K. on an EveryMatrix platform. Their large experience and their solid background convinced us to choose EveryMatrix as the provider of choice in building this great website that is particularly designed for British players and their appeal for better gaming," said David Williams, K8 Gaming Manager.

The UK-K8 casino website offers a large portfolio of popular slots, table and live dealer casino games from Microgaming, NetEnt, NYX, Play'n GO, Evolution Gaming and Playson.

"After a long period of continuous investment in our gaming platform, we are quite satisfied to launch another Tier One operator in the U.K. Introducing K8 to the British players represents another great opportunity for us to further increase our presence in this competitive region," added Ebbe Groes, CEO of EveryMatrix.

Following recent 188BET U.K. announcement, K8 is the latest established Asian brand to launch in the U.K. on an EveryMatrix platform. Asian operators ready to expand to new markets or enhance their local presence can find EveryMatrix showcasing its latest available products at G2E Asia in Macau from 16-18 May at Stand 960.