EveryMatrix powers FitzBet with UK and Ireland full turnkey launch

(PRESS RELEASE) -- Irish bookmaker Fitzwilliam Sports has partnered with EveryMatrix to launch a full turnkey sports and casino operation for its mass market product, FitzBet, live online for the first time across the U.K. & Ireland.

FitzBet, run by prominent Irish racehorse owner Paul Byrne, has transitioned to online betting for the first time, while enhancing its established telebetting operation with the help of EveryMatrix’s complete tech stack.

The move enables the private high-net-worth bookmaker, known for best-in-class, in-house customer service, to engage its customers across both the U.K. & Ireland through a compliant and scalable infrastructure.

EveryMatrix has delivered its complete turnkey solutions to the brand supported by its proprietary player account management, payments, bonusing, and affiliate platforms, alongside full operational support via its in-house managed services.

The tier-1 provider has launched multiple U.K. betting and iGaming brands in recent months powered by its turnkey technology and bolstered by its acquisition of FSB Technology in 2024 and the launch of its proprietary horse racing product in 2025.

Ebbe Groes, Group Co-CEO and Co-Founder, EveryMatrix, said: “It’s a privilege to support FitzBet as they launch online for the first time. They’ve placed their trust in us and our technology to grow their digital revenues and we’re proud to provide the advanced platform technology, tools, and services to help them further expand in both Ireland and the U.K.”

Paul Byrne, Director at FitzBet, added: “This is a significant step for us. Thanks to EveryMatrix, we have the technology and support we need to take our service online and to continue delivering the trusted, high-quality experience our clients are accustomed to. We are excited for what’s ahead.”