EveryMatrix significantly expands its OddsMatrix sportsbook offerings

LONDON -- (PRESS RELEASE) -- White-label provider EveryMatrix Ltd. is proud to announce new big developments for its flagship OddsMatrix sportsbook. The sportsbook in January released more than 40 new betting markets for football alone, including bets for goal scorers, cards, corner and time of goal. January’s big announcement comes as an outcome of a major new product release and will be swiftly followed by adding many more markets for other sports as well.

The big increase in betting market coverage comes at the same time as the OddsMatrix front end is now also available tailored for the Asian and American markets. Jointly this allows OddsMatrix to further improve localization of the solutions provided, both in terms of user experience and bets on offer.

In line for Q1 launches is the availability of seamless integration for operators using single wallets as well as a new betting shop solution.

The OddsMatrix sportsbook, which today covers more than 4,000 live events per month, was launched in February 2009, and EveryMatrix has kept continuous focus on development ever since. OddsMatrix had record volumes in 2012, with betting turnover increasing by 500% over 2011 numbers.

“It is vital that we have one of the absolute best sportsbooks on the market, and subsequently provide state-of-the-art player experiences and world-class entertainment,” said Ebbe Groes, CEO.

The new OddsMatrix sportsbook offerings can be viewed in more detail during the ICE Totally Gaming 2013 exhibition in ExCel in London between 5-7th February 2013 at stand S1-160.