EveryMatrix to display OddsMatrix Seamless sportsbook at ICE 2014

(PRESS RELEASE) -- The EveryMatrix sports betting solution OddsMatrix now provides support of seamless transaction integration into 3rd party back-office systems.

OddsMatrix Seamless is currently live with several clients using the GamMatrix gaming management platform and has already had a significant bottom line impact in terms of cross-sales from casino to sports and vice versa.
All the existing bonus functionality is fully supported and integrated with the new seamless APIs. Moreover, the additional API will allow EveryMatrix clients to build their own real time bonus programs and cross promotion tools.
Ebbe Groes, CEO of EveryMatrix CEO said, “This launch demonstrates our responsiveness to client requests and our commitment to constantly improve our solutions and stay ahead of the game. OddsMatrix has been awarded the EGR 2010 Award for Innovation in Sports Betting, the EGR 2011 Award for Sports Betting Rising Star and the EGR 2013 Award for White label partner of the year – We aim to continue adding to this list in 2014.”

The OddsMatrix sportsbook, which today covers more than 10,000 live events per month, was launched in February 2009. The new OddsMatrix Seamless sportsbook can be viewed in detail during the ICE 2014 exhibition in ExCel in London (4-6 February, 2013) at the EveryMatrix stand N12-221.