Florida casino gets award for ad campaign

(PRESS RELEASE) -- The Glenn Group, a Nevada-based full-service marketing communications firm, has been awarded a prestigious Adrian Award for their “You Know How to Rock” campaign created for the Seminole Hard Rock Hotel & Casino in Florida. Presented by the Hospitality Sales & Marketing Association International (HSMAI), an international organization of sales and marketing professionals representing all segments of hospitality, travel and tourism, the Adrian Awards honor the top companies and individuals for outstanding achievements in advertising, public relations and digital marketing in the travel industry.

"We think it's awesome to be recognized at the Adrian Awards for the second time in three years,” said B.C. LeDoux, president and creative director of The Glenn Group. “The awards aren't just about creativity in tourism marketing, they're about results. We think those two things go hand in hand."

The “You Know How to Rock” campaign that won in the category of complete campaign in consumer/group sales/travel trade consisted of television, radio, outdoor and print media. The Glenn Group used rock’ n roll nostalgia to connect with Seminole Hard Rock’s target audience of 50-55 year-old classic rockers, letting them know there is a place that understands them and a place where they can rock just like they did back in the day.

The 2010 Adrian Awards received more than 1,000 entries from around the globe. Entries are judged by a panel of approximately 200 industry experts comprised of advertising, public relations, media and Internet marketing professionals, along with leading members of the travel community.