Fruit Kings launching in several areas

10 December 2020

(PRESS RELEASE) -- Seeking new markets further afield from their U.K. roots, Dazzletag has opened its doors to excite online casino-loving audiences in Canada, New Zealand and Finland.

“International expansion has always been our intention. After careful research and planning, we’re pleased to be open for business to offer our overseas friends the FruitKings experience,” says Ollie Wilson, Commercial Director for Dazzletag Entertainment.

Following the casino’s success in U.K. and Ireland, Dazzletag are hoping to further build Fruit Kings' brand presence in other MGA licensed territories, using targeted and creative marketing promotions.

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FruitKings.com - launched in the UK in 2019 - has proved to be a hit with players due to its fun and rewarding loyalty program, extensive game choice, mobile-first UX and its ‘cash-drop centric’ retention scheme.

The loyalty program invites players to explore the FruitKings jungle where Monkey Coins can be collected and traded for bonuses and free spins on the way to become the ultimate Fruit King. This combined with a retention scheme full of cash drops and deposit bonuses has hugely supported the brand’s popularity.

Further expansion is planned into Dazzletag’s roadmap for 2021.


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