Games Global debuts new tool in the US on Hard Rock Bet

(PRESS RELEASE) -- Games Global, a leading supplier of iGaming content, has launched its Free Spins promotional tool on the top-rated Hard Rock Casino platform in New Jersey as it continues to enhance its partnership with premier U.S. operator, Hard Rock Digital.

This marks the first time a U.S. operator has gained access to Games Global’s Free Spins, enabling Hard Rock Bet to integrate a tool proven to drive player engagement. Games Global’s Free Spins will initially debut with Hard Rock Bet in The Garden State, with planned expansion to additional partners and regulated states in the coming months.

As Games Global accelerates its commercial growth in North America in 2025, Hard Rock Digital has become the latest operator to leverage the provider’s class-leading products to upgrade its content offering.

Joann Pierce, Chief Commercial Officer at Games Global, said: “Games Global has already made significant strides in the U.S. following market entry, partnering with numerous industry-leading operators to expand our audience reach.

“Hard Rock is a globally renowned brand, and the launch of Free Spins with the operator will further consolidate our position in New Jersey as we continue to supply our comprehensive product suite to key players across regulated states.”

Grant Williams, SVP-Casino at Hard Rock Digital, said: “We’re thrilled to continue to expand on our partnership with Games Global and be the first to offer Free Spins for their immersive games on Hard Rock Bet.

“With over 2,700 games, a loyalty program integrated into Unity by Hard Rock, and exclusive online gaming experiences, we’re excited for this additional opportunity for engagement and differentiation on our top-rated app.”