Games Valley appoints Ariel Reem as new CEO

11 December 2025

(PRESS RELEASE) -- Leading games aggregator Games Valley has appointed as its new CEO, ahead of a major re-brand which will also see the platform expand into new regulated markets.

He joins after seven years as CEO of Genesis Global, where he led a portfolio of more than 20 casino brands in key regulated markets, including the U.K. and Denmark. He also previously spent six years at Mansion, including a stint as Director of Marketing Operations.

Reem will oversee Games Valley as the provider scales its data-driven approach to helping operators increase revenue via unique integrations and wider technical advancement.

Ariel Reem, CEO of Games Valley, said: ā€œI’m thrilled to join Games Valley at such a pivotal moment in its journey. The company has built a powerful aggregation platform with huge untapped potential. My goal is to accelerate that growth, expand our footprint in regulated markets and deliver a product that truly empowers operators to innovate faster and scale smarter.ā€

The Games Valley platform has scaled significantly over recent years, and now offers thousands of games from more than 100 premium suppliers.


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