Games Valley expands live dealer offering with Imagine Live partnership

(PRESS RELEASE) -- Leading games aggregator Games Valley has strengthened its live casino product offering through a new partnership with Imagine Live, giving operators access to one of the industry’s largest live dealer portfolios via a single integration.

Imagine Live operates studios in Armenia, Romania and Spain, and surpassed more than 100 active tables last year. The portfolio also includes various language tables, designed to support international players and enhance localization across different markets.

The agreement will see Imagine Live’s premium live casino content added to the Games Valley aggregation platform, including a wide range of live dealer titles, classic table games and entertainment-led game show formats.

Ariel Reem, CEO at Games Valley, said: “Live casino has become one of the most important verticals for operators, but building a strong live casino lobby can still be complex, fragmented and time-consuming. At Games Valley, our role is to remove that complexity, bringing some of the best selection of live dealer content on the market via a single integration. We’re delighted to welcome Imagine Live to our growing live casino portfolio.”

Nadiya Attard, CCO at Imagine Live, added: “Games Valley has built a strong reputation as a modern, flexible aggregation partner for operators that want access to premium content without unnecessary integration friction. We are excited to make our live casino portfolio available through the platform and look forward to supporting operators across multiple regulated markets. Brazil is a particularly important focus for us, and we see significant opportunities to further expand our presence in the country's fast-growing regulated market.”

The partnership continues Games Valley’s strategy of expanding its platform with best-in-class suppliers across the casino and live casino verticals, while giving operators the technology, content and support they need to move faster in competitive markets.