Gaming Innovation Group acquires KaFe Rocks

8 November 2023

(PRESS RELEASE) -- Gaming Innovation Group (GIG), a prominent name in iGaming recently unveiled its acquisition agreement with leading affiliate company KaFe Rocks Ltd.

This move solidifies GiG Media’s role as the primary lead generator in the thriving online casino industry. Additionally, it paves the way for GiG Media to expand its market presence in the lucrative U.S. sector. The robust synergies underpinning this deal are poised to amplify GiG Media’s growth, building upon its impressive track record of 12 consecutive quarters of record–breaking income.

KaFe Rocks is a successful affiliate business, ranked multiple times in the top 10 among the most powerful affiliates. The company has two main brands, namely Time2play.com and USCasinos.com, spanning more than 15 locations. In the past year, Time2Play has seen impressive income growth.

Following the prosperous AskGamblers procurement, GiG Media is committed to bringing crucial development for KaFe Rocks, harnessing its in-house media tech, and a robust emphasis on BI and data.

“Our goal is to stand as the foremost casino affiliate, while expanding our foothold in the U.S. iGaming industry,” said Jonas Warrer, Chief Executive of GiG. “Obtaining KaFe Rocks underscores our commitment to these aspirations. Following the seamless involvement of AskGamblers, we’ve been actively seeking another exceptional addition to our family. With KaFe Rocks, our company is identified as a thriving enterprise guided by a highly talented group. Their well-regarded affiliate assets are poised to significantly contribute to the overall development of our organization.”

The price for this acquisition amounts to MEUR 35, comprising an initial payment of MEUR 15 in cash and an additional MEUR 20 to be disbursed in 4 semi-yearly installments over 2 years. Furthermore, GiG will issue MEUR 2.5 worth of shares, contingent upon meeting predefined operational cost savings goals.

This deal is structured as a Share Purchase Agreement, with Innovation Labs, purchasing KaFe Rocks in Malta. GiG plans to make its first payment using existing cash reserves, potential shareholder loans, as well as bond proceeds. The transaction is planned to close in December of this year.

“This step marks a significant milestone for KaFe Rocks as we unite with GiG Media,” said Aimee Speigh, a spokesperson for KaFe Rocks. “While we evaluated multiple potential buyers, our decision to establish cooperation with GiG Media was influenced by the impressive track record the company has demonstrated in recent years. By becoming a part of GiG Media, we hold a positive outlook for the future, planning that KaFe Rocks will reach new levels.”


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