GamMatrix CRM Agent System will help operators drive insight into customer behavior

23 February 2017

(PRESS RELEASE) -- Revealed at this year's ICE, the brand new GamMatrix CRM Agent System aims to help operators attract more deposits, get more active and engaged players, generate less churn and increase ROI on marketing campaigns.

The new CRM Agent System allows the GamMatrix platform to integrate with any third-party CRM system that supports APIs for receiving data to improve customer experience and help operators' businesses evolve.

For operators to create better designed marketing messages, the GamMatrix CRM Agent System sends real time detailed player data triggered by certain events offering operators insights into players' behavior and gaming habits.

Ebbe Groes, EveryMatrix CEO, said, "Having access to features, such as customer intelligence, predictive analytics or content recommendations, operators will be able to identify each customer's importance as well as what offer and content fits each. With this wealth of data at their disposal, our clients can better customize their marketing campaigns to address players' needs and find new ways of targeting the desired player group."

Emarsys is the first engagement platform that EveryMatrix offers via the GamMatrix CRM Agent System. This mix helps operators decrease time and effort on their marketing drives, while increasing the relevance and effectiveness of their marketing messages. All these enhancements will ensure higher customer satisfaction, lifetime value and better retention which will result in a measurably higher marketing ROI.

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