Genius Sports announces close of acquisition of Legend

(PRESS RELEASE) -- Genius Sports Limited, a global leader in real-time sports data, today announced it has completed its previously announced acquisition of Legend, a global, digital sports and gaming media network.

Legend provides a scaled media platform, with world-class marketing technology powering owned and operated digital properties including Covers.com, Casino.org and Casino Guru. In 2025, Legend generated 320 million annual visits from 118 million unique visitors, with more than two-thirds returning on a regular basis.

With the acquisition of Legend, Genius Sports is uniquely positioned as the only company operating two synergistic businesses across official sports data and media and advertising.

“Genius Sports has spent years building the data infrastructure behind modern sport. With Legend, we now extend that into the moment where fans choose to participate and act,” said Mark Locke, CEO of Genius Sports. "This combination not only strengthens our core sports business but also expands our ability to monetize new audiences in iGaming, increasing the economic value of our platform across both verticals and driving significant cash flow.”

Genius Sports plans to provide additional details and updates during its upcoming earnings call on Thursday, 7 May 2026.