GiG expands UK SportX portfolio, launching partner Betzone's sportsbook upgrade

(PRESS RELEASE) -- GiG Software Plc, a leading B2B iGaming technology company, is pleased to announce the successful launch of its sportsbook solution, SportX, for existing partner Betzone, marking further expansion of its intelligent and adaptive sports betting platform in the U.K.

The upgrade underpins GiG's growing momentum in one of Europe's most competitive and tightly regulated betting markets. Following the earlier deployment of GiG's CoreX platform for Betzone, the new launch sees GiG powering the operator's online sportsbook expansion, delivering an advanced suite of trading and margin management tools designed to optimize profitability, enhance player experience, and ensure best-in-class compliance.

The launch marks GiG's second brand now live on SportX in the UK, reinforcing its capacity to deliver rapid, high-quality deployments into established regulated markets. With an estimated annual market value of £11 billion, according to data supplied by H2, the UK represents a strategically significant opportunity, and GiG's ability to power partner growth in such a mature environment highlights the strength and scalability of its technology.

GiG's SportX has been engineered to provide operators with unprecedented flexibility and control. Through its rule-based automation and dynamic segmentation, SportX allows trading teams to adjust margins in real time across thousands of betting markets, improving responsiveness and reducing margin leakage. By embedding compliance logic directly into the engine, SportX also ensures operators can adapt seamlessly to evolving regulatory frameworks, a crucial factor in established markets such as the U.K.

Richard Carter, Chief Executive Officer of GiG, commented:
"The launch of SportX with Betzone represents another important milestone in our strategic expansion, both as further validation of the strength our sports betting solution, and for its suitability to the UK. The UK market is not only one of the most competitive but also one of the most highly regulated in the world, making it a critical proving ground for our technology. We are particularly proud of the speed at which we were able to deliver a successful product launch, and to be supporting Betzone as they continue to expand their online presence. It is a credit to the teams that are working hard to ensure we continually strive to build the best solutions available on the market."

Adam Joseph, Chief Executive Officer of Betzone, said:
"Our partnership with GiG has been central to Betzone's evolution in the UK. The deployment of SportX is an exciting step forward, allowing us to leverage scalable and flexible sportsbook technology to deliver a more competitive and engaging experience for our customers. With the strength of our partnership, we are well positioned to further extend our market presence, and continue delivering a high-quality, responsible betting product to our players."