Greentube to be exclusive social casino platform for Foxwoods

30 September 2015

(PRESS RELEASE) -- Greentube, a leading developer and provider for Internet, mobile, PC and iTV, and their parent company, the Novomatic Group, today announced that Greentube Pro, the turn-key private-label social casino marketing platform from Greentube will be the exclusive social casino platform for Foxwoods Resort Casino.

By implementing Greentube Pro, Foxwoods Resort Casino will leverage the expansive library of games offered by Novomatic/Greentube. In addition, Foxwoods will benefit from Greentube’s advanced functionality and the ability to have a uniform brand presence on their social gaming site.

“Foxwoods’ leadership in the gaming industry makes them a perfect home for Greentube Pro,” said Thomas Graf, CEO of Greentube. “We are proud of our alliance with Foxwoods and the Mashantucket Pequot Tribal Nation. We look forward to a long-term and mutually-beneficial relationship.”

Designed to enhance player retention and boost new player acquisition for land-based casinos, Greentube Pro integrates proven loyalty strategies with the mass appeal of online and mobile play into a custom branded experience. The platform is fully customizable, allowing land-based casinos to choose from Novomatic’s vast library of respected games as well as content from Greentube partners. Players can experience the casino’s brand anywhere they may be and on any internet-enabled device they prefer.

“We are impressed by the quality of the Greentube Pro product line and are excited about working with Greentube to realize this shared vision,” said Felix Rappaport, President & CEO of Foxwoods Resort Casino. “This relationship marks an important transformation for the social gaming segment of our business and we are confident that the fundamental principles that make the Foxwoods brand so distinctive will continue to evolve.”

Greentube Pro was designed to engage with players away from the casino floor. By offering free- to-play social casino games for computers, tablets and smart phones, Greentube Pro enables players to earn rewards including complimentary meals, hotel stays, tickets to events and more.

The Greentube Pro platform is distinctive in several ways:

—Offering & Rewards: The Greentube Pro solution is specifically designed to drive players into the land based casino by tying play to specific offers, rewards and promotional events

—Real Social Casino Experience: Greentube Pro offers more than just casino games. It is a real social casino experience complete with social engagement and gamifications

—White-Label Branding & Customization: Players only see the Client’s brand while playing, ensuring a uniform brand experience.

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