GTECH G2 to sponsor Fire & Ice 2010

LONDON, England -- (PRESS RELEASE) -- GTECH G2 is the first to commit to sponsoring the biggest iGaming social event of the year, Lyceum Media's annual Fire & Ice party. GTECH's new interactive gaming division made its debut to the iGaming industry at EiG this year and has a whole new set of achievements to celebrate at IGE in London in January.

Fire & Ice is held every January as IGE comes to a close and as hundreds of affiliates descend on London for the affiliate conference that follows. It brings online gambling executives, operators, affiliates, media and suppliers together for a decadent evening of social networking. Fire & Ice returns to Babylonian-themed Gilgamesh in fashionable and trendy Camden market on Wednesday 27th January 2010.

This is the first year that GTECH G2 is a sponsor. Lottery industry giant GTECH acquired leading software developers Boss Media, Finsoft, St Minver and Dynamite Idea to form their new iGaming division. Combining the resources of these companies, GTECH G2 launched a radically improved bingo product last month and has just released the most significant update to its casino product ever. The company is a leader in producing innovative side games and its advanced Gaming Management System gives operators unprecedented control over their offering.

"Fire & Ice provides a wonderful opportunity for us to recognize our partners and share our achievements with the industry," said Wendy Lawrence, Marketing Director of GTECH G2. "We got so much positive feedback on last year's Boss Media dinner party at Gilgamesh that we've decided to host it there again. GTECH G2 has accomplished so much this year, though, that we decided to have more presence and become one of the official sponsors."

"There's no such thing as a "free drink," said event producer Jodie Thind. "Fire & Ice wouldn't be possible without the generosity and support of our industry sponsors. Thanks to them year in year out, we're able to put on a great party. At the same time it's an incredible opportunity for iGaming suppliers to present their brand to the industry, so it works both ways."

Fire & Ice is a free event for all iGaming execs and sponsorship opportunities ranging in size, including VIP Tables, are now available.