Harbour Gaming launches flagship U.K. brand: LuckyBalls.com

18 February 2015

(PRESS RELEASE) -- Harbour Gaming Affiliates is pleased to announce the launch of its flagship U.K. brand, Lucky Balls. Following a redesign process, the new site was officially previewed to affiliates and subsequently launched at an exclusive event over the iGB London Affiliate Conference.

Built on the B3W Gaming Platform and licensed in Malta and by the U.K. Gambling Commission, LuckyBalls.com provides players with Casino and Live Games including betting on lottery, dice and poker broadcast over live feeds. The casino suite also boasts an impressive 160 proprietary B3W Group games, complemented by products from other industry-leading providers including Nextgen Gaming, Cryptologic, Leander Games, iGaming2go, Microgaming Systems Quick Fire, 1X2gaming and Net Entertainment.

Further investment has been made to ensure that the LuckyBalls.com website is optimized for mobile traffic, something Harbour Gaming was determined to implement in order to keep up with demand from not only mobile-preferring players, but also with affiliates targeting the mobile space.

The head of Online Marketing at Harbour Gaming, Neill Simpson, said of the launch, “We are extremely happy with the new look, style and feel of LuckyBalls.com - and this is just the beginning. Over the next few months, LuckyBalls.com will have even more exciting news as we continue to evolve the brand by creating a variety of great and very different initiatives to get more players engaging with our site. We’re really pleased with the response from the industry so far and we will look to build on this as we launch more Lucky Balls products in the very near future.”

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