Hard Rock Moves to Playtech

20 March 2006

NICOSIA, Cyprus – (PRESS RELEASE) -- Playtech is proud to announce yet another successful migration to its platform. Hard Rock Casino, which brings together the heritage of the Hard Rock Cafe brand - the world's leading collector and exhibitor of rock 'n' roll memorabilia and online gaming, has completed the successful migration of its online casino product to the Playtech platform. This is Playtech's first launch after having acquired a Certificate of Prior Approval from the Alderney Gaming Control Commission (AGCC), one of the most highly regulated jurisdictions.

The new Hard Rock Casino, which offers players over 85 richly-themed games, amongst which are integrated live games and some of the best progressive games in the industry, is based on Playtech's Next Generation (NG) platform and supports multiple window gameplay, integrated web presentation within the gaming environment and embedded real-time ticker display. These technological developments provide increased operator control over gaming content and consequently increased conversion rates across all games.

Hard Rock Casino has also joined the winajackpot.com network, a portal dedicated to broadening the appeal of Playtech hit progressive jackpot games such as Gold Rally, which recently set the record of the web's biggest jackpot win ever.

Commenting on the software move, Steven Humphries from Hard Rock Casino said: "We were extremely satisfied with the smooth player migration facilitated by Playtech's staff and by the professional attitude in which the migration took place. We are eager to take advantage of the multi-currency and multi-lingual options afforded to us by the Playtech software; this will allow us to expand into new territories."

According to Playtech's Marketing Director, "Playtech is very happy to launch one of the world's most recognized brands. We at Playtech are truly confident that Hard Rock Casino will benefit from the advanced tools as many other migrated licensees do. This is the first casino that we've launched in Alderney's highly respected Tier-1 jurisdiction, and we're pleased that it came soon after having acquired a Certificate of Prior Approval from the Alderney Gaming Control Commission (AGCC)."

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