Hybrid Interaction reaches deal with Pariplay Limited

23 December 2011

TEL AVIV, Israel -- (PRESS RELEASE) -- Hybrid Interaction, Ltd. is delighted to announce an agreement to provide strategic marketing services to the leading IOM based online scratch cards operator, Pariplay Limited.

Pariplay made sure it had hired the best game developers available in creating its games. Now it is adding Hybrid Interaction’s services to strengthen its revenue-generating foundation.

“We’re living through one of the most critical times in our industry’s history,” said Pariplay Ltd. CEO Gili Lisani. “So we want to ensure we’re doing everything it takes to provide our customers a first-rate experience while building a sustainable revenue structure. We’re confident that Hybrid Interaction’s consultants can help us address both of those issues. Their extensive experience in iGaming retention management helps ensure that our marketing initiatives will continue to be effective in the years to come.”

Hybrid Interaction will provide strategic direction, full player segmentation and enriched marketing strategies driven by player behavior.

“Pariplay Ltd is one of the more exciting enterprises to join the iGaming world in the past few years,” said Hybrid Interaction Ltd. CEO Shahar Attias. “It’s always a pleasure to team up with a group that thinks freshly but respects the lessons that have been learned over time. That’s an approach that makes our job easier and creates a better outcome.”

Hybrid Interaction is the premier consulting group for online iGaming operators that wish to enhance revenues through retention marketing and other loyalty initiatives. Pariplay is widely recognized for its gaming innovation and is fully licensed and registered in the Isle of Man.

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