ICE 2024 announces EVOLVE by Fire & Ice

(PRESS RELEASE) -- The elite of the gaming industry will be treated to a night of world-class entertainment on 6 February. ICE’s official opening party “EVOLVE” by Fire & Ice and headline partner SOFTSWISS will welcome thousands of guests to spend six hours networking with industry luminaries at London’s Magazine.

This year’s event asks guests to “forget everything they know but remember everything they feel” about the two decades of Fire & Ice that proceeds EVOLVE – as this year brings a brand new format for 2024.

“The event will take Fire & Ice to the next level, with famous faces, a brand-new entertainment philosophy and an inclusive executive networking experience focusing on guest interaction and live musical performance,” said event co-organizer and Clarion Gaming Chairman, Michael Caselli.

Sponsored bars throughout the venue mix with multiple stages to create a festival feel with different experiences for each attendee depending on where they choose to roam.

"As SOFTSWISS enters its 15th anniversary year, I am proud that the celebration begins with the remarkable EVOLVE party. The collaborative masterpiece of last year's Fire & Ice remains an industry benchmark, setting a standard that we are determined to surpass this year. Placing our trust in the Fire & Ice team assures me that this event will not just meet but exceed all expectations. Come join us in establishing the groundwork for yet another successful year in iGaming!" comments Ivan Montik, Founder of SOFTSWISS.

With a new format, new venue and new aesthetic, “EVOLVE” helps extend the ICE experience for up to 5,000 guests who want to get the most out of the most important gaming conference of the year, and attend an event that they will remember forever.

“By producing EVOLVE, we can give ICE attendees their best experience yet and make sure that ICE 2024 is remembered as the most exciting week of the year!” continued Caselli.