iGaming social media strategies analyzed in new iGaming Business report

17 July 2012

LONDON -- (PRESS RELEASE) -- iGaming Business, the leading provider of information for the online gambling industry, announces a new Business Intelligence report addressing the growing importance and operational impact of Social Media in the online gambling industry. A free executive summary of this report, titled “iGaming Social Media Marketing & Strategies: Effective Implementation & Measurement,” can be ordered on www.iGamingBusiness.com under the "Research" tab.

Being competitive in today’s global economy hinges on the ability to interact with consumers online. Companies in the iGaming industry are approaching the entire area in dramatically different ways. Some are actively pursuing social strategies (with varying degrees of success), while others are approaching the concept passively and reluctantly. As such iGaming Business commissioned a report to look at the state of affairs within the industry and provide clear guidelines for companies to do social well.

“Social media didn’t invent the ability for customers to share their opinions and liaise with their preferred brands, but it did amplify it,” explains Aideen Shortt, author of the report and respected authority within the iGaming community. “As a result, user networks are fundamentally changing how companies do business. Relationship lines are blurring, engagement is critical and traditional operational and marketing practices are no longer sufficient. The landscape has evolved and to be successful companies need to evolve with it. This report will help executives understand the 'new world order' and create an effective and successful social media strategy across their entire organization.”

Aideen Shortt is a veteran in the gambling industry, having been involved in a range of senior roles since the outset of online betting and gaming over 12 years ago. Her experience includes both operator and supplier side and she is an expert in key areas including mobile gambling, social media and payments, and is an active participant and speaker at industry events with an extensive network of contacts.

To order a free summary of the report (or to buy a copy) e-mail reports@igamingbusiness.com.

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