Imagine Live enters Belgium and the Netherlands through Gaming1 partnership

(PRESS RELEASE) -- Imagine Live, live casino’s fastest-growing premium provider, has partnered with Gaming1 to launch its live casino portfolio in Belgium and the Netherlands, marking its first operator agreement in both markets.

The partnership covers the integration of Imagine Live’s content into the Gaming1 group’s offering in the two countries, in accordance with the applicable requirements in each jurisdiction.

Gaming1’s technological expertise and knowledge of local regulatory requirements are central to the collaboration. The two companies will work together to introduce the portfolio in line with each market's requirements, with regulatory compliance and player protection remaining key priorities.

The planned rollout covers live dealer games and game show formats, with the scope and timing of deployment to be determined for each market in accordance with applicable regulatory requirements. Imagine Live develops and produces its content across its own studios in Armenia, Romania and Spain, where it now operates more than 200 tables Since its launch in 2022, the company has expanded its portfolio to 19 game types.

Belgium and the Netherlands are the latest markets in Imagine Live’s European expansion. Securing Gaming1 as its first operator partner in both countries gives the company an important starting point as it looks to develop further relationships with licensed operators across the region.

Nadiya Attard, Chief Commercial Officer at Imagine Live, commented: “Securing our first operator launches in Belgium and the Netherlands with Gaming1 is an important achievement for us and shows how far we’ve come since launching in 2022.

“We’ve put a lot of work into developing our portfolio and building the infrastructure to support our international growth. Working with an established operator like Gaming1 gives us the opportunity to take that investment into new markets and we look forward to building a strong partnership together.”

Charlène Renier, Public Relation and External Communication Manager at Gaming1, added: “Our collaboration with Imagine Live reflects Gaming1’s commitment to combining technical expertise with a responsible approach to entertainment.

“In both Belgium and the Netherlands, our approach to this partnership is guided by technical quality, regulatory compliance and player protection, with due regard for the specific requirements of each of these regulated markets.”