Income Access blog celebrating marketing software

MONTREAL, Quebec -- (PRESS RELEASE) -- The blog is back! Income Access is very pleased to announce that its third, and we hope most successful specialized blogging event, entitled "Marketing Software Week" will be held from September 28 to October 2, 2009.

With tremendously successful bingo and sportsbook blogging events held in July and August respectively, this time Income Access is looking forward to launching a blogging event that will examine its marketing software, and focus on how operators can leverage their software features to maximize their business potential.

The Marketing Software Week blogs will delve into how operators can use accurate affiliate reporting to reflect and mirror the success of their business, the importance of customized commission structures, various communication tools and an affiliate software checklist.

"The feedback we've received about our past specialized blogging events has been overwhelmingly positive, and affiliates have told us that they greatly benefit from the tips that our Income Access specialists are presenting. This time, we're reaching out to operators, and we're eager to share considerations that will make their affiliate program a success," said Income Access CEO, Nicky Senyard. "The goal of the week's blogs is to ensure operators are familiar with the right affiliate software features and reporting, and are using them to their full potential."

Highlighted features that will be covered during Marketing Software Week include (1) a list of key software features (2) a rundown of key reports (3) maximizing your affiliate relationships with the right communication tools, and (4) how to appeal to different kinds of affiliates and maximize your return on various promotions.

"These blogging events are about keeping our network of affiliates and operators updated with current market trends, powerful marketing resources and tools, and providing them with the information and knowledge they need to drive their business forward," said Senyard. Income Access is a provider of integrated marketing software and solutions to the iGaming industry. The company offers affiliate marketing software, an affiliate network and an SEM agency, specifically for the iGaming industry.