Income Access launches innovative ad-serving technology

MONTREAL, Quebec -- (PRESS RELEASE) -- – Income Access, a leading supplier of technology and digital marketing solutions for the iGaming sphere, has unveiled Traffic Optimisation, a sophisticated ad-serving technology enabling iGaming operators to manage, evaluate and refine every aspect of their marketing channels. Fully compatible with the company’s award-winning software platform, Traffic Optimisation provides acquisition managers with an innovative tool for understanding the real value and ROI of their online ads.

An easily integrated add-on to the Income Access platform, Traffic Optimisation allows acquisition managers to develop a thorough understanding of the conversion paths of acquired players. From the initial click on an advertising banner to first deposit, a player’s complete journey can be tracked and transparently reported using the technology. As a result, acquisition managers gain a holistic picture of the funnel process of a player towards conversion and end-ROI, which enables them to evaluate the relative profitability of each acquisition channel.

Eliminating the need for third-party ad servers, the software provides advanced tools for the creation and management of advertising campaigns. Traffic Optimisation offers acquisition managers an extensive media library to organize creative materials, including videos.

Advertising campaigns can be perfected using the optimization features of the software, which allow acquisition managers to hone marketing channels to deliver the right message to the appropriate audience at the optimal time. Providing managers with the tools to target and retarget what is shown to players, Traffic Optimisation lets managers connect the display of banners and landing pages to numerous criteria, including geo-targeting, players’ browsing settings, time-of-day and ads’ effectiveness.

Launched to meet strong interest from clients, the Traffic Optimisation technology further enhances the Income Access platform, which won the accolade for Best Affiliate Software at the eGR B2B Awards in June 2013.

“We’re very excited by a technology innovation that will revolutionise the management and evaluation of online ads for operators,” said Nicky Senyard, founder and CEO of Income Access. “Traffic Optimisation enables our partners to hone their marketing campaigns and better allocate their resources by providing a complete business intelligence solution that reveals the true value of acquisition channels. In an industry as competitive as ours, this innovation will help maintain maximum transparency on marketing spend and ROI.”

To arrange a demo of the new Traffic Optimisation software, contact Income Access.