Income Access launches SEM strategies for Europe

MONTREAL, Quebec -- (PRESS RELEASE) -- The Income Access SEM Agency has launched a new series of strategies for the UK, Austrian, and Irish markets by launching a series of PPC strategies for operators and affiliates. Through the Income Access SEM Agency, igaming operators targeting these markets will enjoy optimized campaign management, dedicated Adwords support and comprehensive PPC tracking.

As the UK, Austrian, and Irish Adwords markets have matured, Income Access has launched a series of strategies tailored for each market. iGaming operators targeting these markets can now benefit from a comprehensive Adwords campaigns that are optimized for each of their verticals and each of their target markets.

Through the Income Access SEM agency, igaming operators can maximize the ROI of their Adwords campaigns. The Income Access team works with igaming operators to build custom Adwords campaigns that feature targeted keyword sets, PPC ads, and landing pages. These campaigns are then monitored and optimized on an ongoing basis to ensure that operators receive a maximum return on their PPC spend.

Operators using the Income Access affiliate software can also offer their affiliate a range of advanced PPC tracking tools that help them track the lifetime value of each new player. Through the Income Access Affiliate Custom Tracking tools, users can track how well certain keywords convert in a referral, and measure the lifetime value of players coming through on different keywords.

"As these three markets have matured, it's become clear that igaming operators need a PPC solution that can target campaigns according to vertical and country," said Nicky Senyard, CEO of Income Access. "Through our SEM Agency, Income Access is offering operators the opportunity to develop highly targeted Adwords campaigns that will attract the kind of players they are looking to acquire from each market."

The UK, Austria, and Ireland are the first jurisdictions to see Adwords re-opened to online gaming. Google re-opened Adwords to online gambling in the UK in December 2008, and Ireland and Austria in April 2009. Those interested in a comprehensive SEM resource to quickly and efficiently engage these markets should visit: http://incomeaccess.com/sem_agency.asp.