Income Access releases exclusive iGaming white paper

COPENHAGEN, Denmark -- (PRESS RELEASE) -- Income Access exclusively releases a whitepaper that investigates affiliate marketing for iGaming, and explores the dynamic and growing relationship between affiliates and operators. This whitepaper, entitled The Modern iGaming Affiliate, is now available as a free download on betweendrinks.com.

Based on a study compiled by Income Access in early 2009, the white paper examines: (1) How affiliate organizational structures have changed to suit the growing needs of the iGaming market place, (2) How affiliate management, relationships and reputational factors influence an affiliate's decision when working with an affiliate program, and (3) How super affiliates approach and evaluate the performance of their campaigns.

"We're in a unique position to watch the evolution of the iGaming affiliate marketing industry, and the dynamics between operators and affiliates," said Income Access CEO, Nicky Senyard. "Because of this continuous evolution our goal is to provide operators and affiliates with software tools and relevant industry information that will assist them to maximize their affiliate programme ROI. Our recently released whitepaper is a reflection of this kind of critical information."

Operators and affiliates alike are invited to visit the Income Access social networking site Betweendrinks.com, where they can join the group "Whitepaper: The Modern iGaming Affiliate" and access the free white paper. Income Access will continue to upload more whitepapers in the future, so operators and affiliates can continue to access fresh, relevant industry information.

Betweendrinks.com was developed by Income Access as a social network where the iGaming community can meet, swap ideas and connect.