iSoftBet collaborates with Optimove

LONDON -- (PRESS RELEASE) -- Online games provider iSoftBet and retention automation software company Optimove have inked a deal with the aim of providing iSoftBet customers with the most successful marketing campaign optimization technology on the market.

iSoftBet's system will be provided to customers with the Optimove technology already integrated, ensuring that operators can deploy highly effective marketing campaigns quickly and efficiently.

iSoftBet provides a range of online gaming products and systems to customers from across the industry, each tailored to satisfy the individual customer's needs, while Optimove’s Web-based software is powered by unique customer modelling technology.

The system allows marketing and customer retention experts to carry out personalized marketing campaigns to maximize the impact of every marketing action and promotional offer. The system does this by finding the best matches between each campaign and every customer. By accurately predicting how customers respond to various marketing actions, the software recommends those actions which will be most effective, at every stage of the customer lifecycle.

The campaign management, predictive analysis and deep segmentation technology provided by Optimove will add substantial value to current and future iSoftBet customers. This partnership will allow iSoftBet to gain greater customer insight through optimized marketing strategies, and will be beneficial to both the iSoftBet team and their broad range of customers.

"iSoftBet platform operators will get great value from using Optimove's retention software," said iSoftBet's sales manager Luci Apostolou. "We have seen terrific results from operators who have already implemented this solution and we are looking forward to seeing similar results on the rest of the iSoftBet platform."