Ladbrokes adds sports betting to live roulette with Fresh8

9 July 2018

(PRESS RELEASE) -- Fresh8 Gaming, the sports betting marketing automation platform, have partnered with Ladbrokes Coral to deliver the industry’s first sports betting experience embedded into a live casino client. This allows sports fans to follow the real time odds and the live sporting action without leaving the tables.

Fresh8 automates the delivery of the sports betting content, ensuring that the most popular and optimized bets are delivered to the user in real time. By using Ladbrokes’ remote bet-slip the user can then transact directly within the Fresh8 advert without ever leaving the Playtech live casino client.

The Fresh8 technology is live with more than 15 sports and all the most popular leagues including global soccer, NBA and NFL. The live roulette tables are obviously popular 24/7 so the automation of the sports content is critical ensuring customers see the most relevant bets, and the latest '#GetAPrice' enhanced odds offers from Ladbrokes at all hours of the sporting day.

Andrew Sharland, CEO at Fresh8, commented, “The combination of our automated content delivery into the live casino experience is really exciting. Fresh8 are ensuring the most popular bets at that moment are being driven to the user. On-screen talent therefore know that whenever they reference sports the customer is being offered something highly relevant. We are seeing this combination convert brilliantly.”

Antonio Ruggeri, Live Casino Product Manager for Ladbrokes Coral, commented, “We’re delighted to be partnering with Fresh8 to launch the industry’s first live casino sports betting experience. The automated technology for sports adds a brand new dimension to our Live offering, and is a great opportunity for players who enjoy sports betting to try out the Live Casino environment without missing out on any of the action. We are already seeing great numbers for the World Cup.”

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