Lady Luck Games teams up with Hero Gaming

(PRESS RELEASE) -- Swedish slots studio Lady Luck Games has extended its reach in iGaming after striking a deal to supply popular casino operator Hero Gaming.

Founded in 2013, the group was one of the first brands to offer a gamified player experience, rolling out the new philosophy the following year with the launch of Casino Heroes.

Lady Luck Games’ content is now live on the MGA licensed site, along with Boom Casino and SimpleCasino.

It will also make its debut with the brands Casitabi, Casino.me, Purewin and AmuletoBet, as well as NoLimitCasino, which Hero Gaming operates on behalf of Sweetspot NV.

That means players of eight brands will have access to titles including Cuddles Royal, Valhôll - Hall of The Slain, Quartz, Orango Tango and SpinJoy Society.

Lady Luck Games co-founder and CEO Mads Jorgensen said he was excited by the opportunities presented by the tie-up with the industry leaders.

He added: “Hero Gaming has been at the forefront of the new wave of online casino for over a decade now and it is a coup for us to have landed a deal to supply them with our content.

“Their scale and reach will allow us to showcase our products to an even larger player base across Scandinavia and beyond.”

Hero Gaming, CCO Sam Brown, said: “Lady Luck Games is an up-and-coming studio with huge potential. Our mission at Hero Gaming is to be the players Hero wherever we operate. Hence, adding Luck Lady Games will further extend our diverse, engaging and ever-evolving games offering.

“We’re excited to see how our players respond to the Lady Luck games, and look forward to a successful partnership over the coming years.”