Merkur Bets goes live with EveryMatrix omnichannel technology in Denmark

(PRESS RELEASE) -- Merkur Bets, part of the Merkur Group, is live with EveryMatrix omnichannel platform technology in Denmark, in the first of several European brand launches.

Following a period of complex migration and integrations EveryMatrix turnkey technology today powers Denmark’s leading retail and online sports operator across more than 1,000 sports betting terminals within 230+ shops, while simultaneously delivering its online sportsbook platform and online casino.

Merkur Bets, rebranded from Cashpoint last month, is one of Europe's biggest betting and gaming brands.

This is the first in a series of multi-territory launches that will see market leading Merkur brands in Austria, Germany and Belgium migrate to EveryMatrix turnkey platform technology with the operator group benefiting from the synergies of using a single platform across all countries.

Jonas Groes, Co-CEO, EveryMatrix, said: “This is a significant milestone for EveryMatrix and our partnership with Merkur Group. Bringing its retail estate, online sportsbook and casino together on our technology in Denmark is a complex omnichannel deployment and successfully going live across more than 1,000 betting terminals and 230 shops demonstrates the scale and flexibility of our platform.

“Importantly, this is only the beginning. With further Merkur brands and markets set to migrate to EveryMatrix, we are building a technology foundation that can deliver consistency, scalability and operational synergies across the group’s European footprint. We’re proud of the trust Merkur has placed in us and excited to build on this momentum with the launches ahead.”

Mathias Dahms, Managing Director, Sports betting, Merkur Group, said: “Going live with EveryMatrix in Denmark is an important step in our strategy to create a consistent product and technology foundation across our European markets.

“This successful launch gives us confidence as we move towards further brand migrations across Europe. We look forward to building on what we have achieved together with EveryMatrix and delivering an increasingly connected experience for our customers. Together with EveryMatrix, Merkur is now ready for future growth and expansion.”