My Club Betting partners with FSB Technology to develop new sportsbook

(PRESS RELEASE) -- Unique sports tech company MyClubBetting.com Limited will shortly unveil its new sportsbook after partnering with FSB Technology (UK) Ltd.

The deal will see FSB trade an increasingly diverse number of sports, both pre-match and in-play, for the operator, including their market-leading U.K. horse racing product.

MyClubBetting.com has the ability to provide a white-label affiliate solution to over 100,000+ grassroots sports clubs throughout the U.K. The firm will be able to create a bespoke front end for their customers while using FSB’s APIs and their U.K. licence.

My Club Betting CEO Bernard Casey said, “We are delighted to partner with FSB Technology, which is an exciting step forward for the company, as their managed sports betting service includes a proprietary live sports betting platform and real-time algorithmic pricing models.

“My Club Betting, in association with FSB, have now developed a service that we feel will offer a much better customer experience and help provide sports clubs and organisations with everything they need to generate their own revenue stream.”

FSB’s business development director, Richard Thorp, said he was delighted with their new partner, My Club Betting, and looked forward to the launch of their new Sportsbook, which is due to go live shortly.

He added: “The flexibility of our platform is great for My Club Betting and we’re delighted to be supplying them with our fully-managed service.

“As well as a diverse range of data feeds, a top trading team and a wide variety of sports, they will also have our modern CRM tools at their disposal which will allow them to tailor offers to specific customers.”

FSB Tech’s managed service includes a proprietary live sports betting platform, real-time algorithmic pricing models and CRM tools for player segmentation and bonusing.

The company has an agreement with Sporting Solutions to include their in-play offering in the company's managed service.