NairaBET signs agreement with Income Access

(PRESS RELEASE) -- NairaBET, Nigeria-based subsidiary of Get Altitude Nigeria Limited, partners with Income Access, an iGaming-specialized technology and digital marketing company, to manage its affiliate program.

NairaBET's affiliate program will integrate with Income Access' award winning marketing platform equipped with a post-impression Ad Serving tool and in-depth analytics on performance.

Regulated by the Lagos State Lotteries Board, NairaBET provides an exciting sports betting product to the African iGaming market with a variety of sporting options, such as football, basketball, tennis, baseball and much more. NairaBET's content is offered in partnership with renowned software provider, Optima.

As part of the partnership with Income Access, NairaBET's will benefit from a robust, multi-award winning marketing and analytical platform, which includes flexible commission capability, in-depth reporting and a post-impression Ad Serving solution that provides operators with sophisticated geo-targeting, time-of-day and browser targeting to enhance the impact of their online ad campaigns.

"We believe strongly in the importance of affiliate marketing when it comes to driving traffic to our website; but that is only if it is well managed," said Akinola Alabi, CEO of NairaBET. "As we grow our customer base, we realise that we need a more robust affiliate program to empower our affiliates with the right tools needed for success."

"We are delighted to partner with NairaBET and expand into one of the industry's exciting and emerging markets," said Nicky Senyard, founder and CEO of Income Access. "We look forward to playing an integral role in supporting NairaBET's growth and expansion in the African iGaming market."