NetEnt to produce emoji-themed slot

(PRESS RELEASE) -- NetEnt, the leading supplier of digital casino entertainment, will add a new dimension of smiles and fun to its games portfolio with the launch of Emojiplanet.

Emojis are one of the best-known and frequently used brands in the world. They have flourished across digital messaging and changed the way we communicate today. As NetEnt's latest branded game, emojis will bring a new and unique social gaming experience to the online casino world.

Having teamed up with Global Merchandising Services & The emoji Company to bring to life the universally popular icons, the game's innovative features will appeal to players of all ages. Developed and designed with a mobile first approach, it will ensure a superb NetEnt gaming experience whether playing at home or on the go.

The game is due for release in Q3 2017, following the summer launch of the anticipated feature film, The Emoji Movie.

Simon Hammon, Chief Product Officer of NetEnt, commented, "As a leader in both mobile online gaming and innovation, emojis are a perfect fit with NetEnt. Every day, millions – if not billions – of people around the world enjoy using emojis. They have become a language in their own right; it is hard to think of a more collectively familiar and loved brand to partner up with."

Jens Drinkwater, Licensing Manager at Global Merchandising Services Ltd, said, "We are tremendously excited to bring the colorful and exciting world from The emoji Company to the gaming community. We are sure that the Emojiplanet game will be a fantastic success for players of all ages."