nVenue and US Integrity join forces

(PRESS RELEASE) -- Today, nVenue, a leader in micro-betting technology and sports AI, announced a groundbreaking partnership with U.S. Integrity, a renowned authority in betting integrity. This partnership aims to fortify the integrity of the rapidly evolving in-play betting category where unprecedented growth is expected to drive these markets that include micro-bets, to 75% of the US betting handle by 2025.

Addressing the integrity of micro-bets, a category characterized by its immense scale and volume, necessitates a new level of innovation and expertise.

Co-founder and CEO of nVenue, Kelly Pracht, states, “micro-betting is the fastest-growing segment of in-play betting, estimated to generate handles approaching $20 billion by 2027. These entertaining and rapid-fire in-game bets are already pushing the envelope of the betting ecosystem in every way. With such high stakes, we must also consider how we prevent exploitation and manage risks with these new offerings, integrity innovation cannot be an afterthought! I am delighted to share that nVenue, and U.S. Integrity are kicking off an era of thought leadership and collaboration. nVenue, as an odds supplier of micro-bets, brings the technology mindset to build solutions at the source. USI brings a powerful, robust platform built from many years of industry experience and relationships with the leagues and sportsbooks. Together, we aim to make a meaningful difference for many years to come for this very exciting sports betting category.”

nVenue and USI will leverage innovative technologies co-developed by each company to monitor the millions of micro-bets placed each year at scale and in real-time. Issues such as player cheating, latency, and official game data inputs will be considered in the design of this tool.

U.S. Integrity CEO Matt Holt provided his insights, “the solution to this evolving challenge lies in strategic collaborations. Our partnership with nVenue and the integration of innovative AI and machine learning technologies will pave the way for more robust integrity measures in micro-betting, ensuring the security and fairness of this unique category.”