Pariplay signs new content agreement with Holland Casino

(PRESS RELEASE) -- Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has signed a deal to supply its proprietary games to Holland Casino in the newly regulated Dutch market.

In total, 20 of Pariplay’s innovative and entertaining slots will now be made available to players at Holland Casino, one of only 10 online operators to be granted a license by regulator Kansspelautoriteit when the market opened on 1 October 2021.

In addition to the first batch of certified Pariplay titles, Holland Casino will also carry more titles developed by the provider’s in-house team going forward as part of a first-ever working relation between the two companies.

Holland Casino’s land-based business operates 14 locations in all parts of the Netherlands, welcoming 1.1 million visitors annually, and is a leading presence within the new regulated digital ecosystem in the Netherlands.

Pariplay has already at least 30 games studios in their network ready to go live in the Dutch market through its Fusion aggregation platform, while it assists its Ignite studio partners to get their games certified for the Netherlands, alongside the other 15+ jurisdictions.

Andrew Maclean, VP of Sales at Pariplay, said: “We firmly expect the gaming market in the Netherlands to grow to ultimately become one of the biggest in Europe. With that in mind, we are determined to play a major role in shaping the market and this deal with the prestigious Holland Casino allows us to do just that.

“We are constantly seeking to appeal to new audiences with content that is innovative, relevant and entertaining and we believe that with the initial batch of certified titles that are available to Holland Casino’s players, we will whet the appetite for what is yet to come from our product roadmap.”

Jeroen Verkroost, Digital Transformation Director at Holland Casino, said: “Pariplay’s content is renowned in the industry for its high-quality production values and with this new content deal, we are continuing to offer our players the chance to experience the best that online gaming has to give.

“With the Pariplay team’s knowledge of the Dutch market and player preferences, we are sure that both the initial 20 games and those still to come will prove to be popular, immersive choices for customers keen to play in a safe, regulated and enjoyable environment.”