Play'n GO debuts Sweet Alchemy online slot

(PRESS RELEASE) -- Omni-channel slots specialist Play'n GO will have players going candy crazy in its latest gridslot, Sweet Alchemy, after a successful launch event in Malta, attended by many of the island's gaming fans. Players will journey through a candy land map looking to connect clusters of sweet treats as they fill the 5x5 grid while completing different objectives on the way.

Each winning cluster counts towards the Sugar Rush bonus meter, which drops wilds onto the grid, or the Mix-the-Elixir free round, which rushes players to an enlarged 9x9 grid where they'll be met by the Alchemist who casts spells that shuffle symbols, add wild symbols and destroy tiles.

As with many other Play'n GO titles, Sweet Alchemy features several targets which change as players progress along the map, with the chance to win a variety of prizes and multipliers, increasing as the game goes on.

Sweet Alchemy bridges the gap between gaming and gambling by tasking players with both short and long-term goals and bringing extra variety to the game, improving average game time.

Following in the footsteps of Viking Runecraft and Reactoonz, this gridslot engages players with a unique experience on every play, while its accessible mechanism and much-loved storyline appeals to various demographics.

Johan Törnqvist, CEO of Play'n GO, said, "Sweet Alchemy follows our strategy of developing titles which offer thrills beyond just winning money, instead integrating levels, bonus features and differing goals to make a more extensive entertainment product.

"The simplicity and recognisable theme will be loved by all, and coupled with Play'n GO's usual vibrant, detailed graphics, animations and soundtracks, we're sure this will be one of our biggest hits of the year."

The slot was launched last night at an event held at Kuromi, which saw lots of fans turn out to see game demonstrations accompanied by a games' tournament, some delicious treats and great entertainment and prizes.