PlayOJO launches new global ad campaign

(PRESS RELEASE) -- PlayOJO, the award-winning online casino brand powered by SkillOnNet, has launched its latest global advertising campaign.

The campaign aims to drive awareness of PlayOJO’s casino and bingo products and has been developed by renowned creative agency McCann Demand.

It is based around Madame OJO, a fabulous, larger-than-life character who embodies the positive “OJO feeling” that players experience when they play a casino or bingo game at PlayOJO.

The wide-reaching campaign is the operator’s first since PlayOJO refreshed its global brand positioning with a new logo and tagline – “feel the fun”.

It has been designed to dramatize this “feel good feeling” by showing players having fun and enjoying the thrills of online casino and bingo play.

PlayOJO delivers this through generous player offers like 50 no wagering free spins on the player’s first deposit, getting money back on every game and receiving all bonuses in cash with no restrictions.

The campaign has launched in the UK on TV and digital and will be rolled out in the other markets where PlayOJO is available to players, with Spain being next.